eMarketing services wales
eMarketing is an all encompassing word for marketing and promotional activity carried out for your website. Like any marketing activity before you can begin it requires research and planning to ensure that you are reaching your target customers. This is where we come in working with you to produce a clear on-line marketing strategy.
We will then assist with the implementation of the strategy ensuring that you have the tools and knowledge in place to make it work. We will be on-hand to oversee the entire eMarketing strategy providing support and feedback through out the process to ensure that you reach your goal of increasing your customers.
The on-line marketing strategy will be tailor-made to the individual needs of your company working to your own timeframe and any budgetary constraints which you face.
Key elements of the strategy could include:
- An email marketing campaign – a key advantage is that this is far cheaper than a traditional mail-shot, no outlay for stamps, paper or envelopes.
- Promotion via joining on-line directories, forums and social networking, there are a wealth of ways of giving your website exposure via the internet, we will help you choose the right ones which will uphold the professional image of your company and not damage your own marketing message.
- Creating links – we will provide techniques on how to encourage people to put a link on their website to your website. Doing this helps your company build a virtual community of businesses which compliments your own activities and targets the same customer base. For instance
if you owned a bridal boutique, complimentary business would be a florists, beauty salon or a hairdressers.
- Search engine optimisation is a term that you may be aware of this refers to applying techniques to make it as easy as possible for the search engines to list your website in their rankings. We will carry out a thorough analysis of your website and diagnose your current situation providing solutions on how to overcome any problems. This will boost your rankings within the search engines which should in turn give you greater exposure to potential customers. We may also recommend a “pay per click” campaign which involves paying for targeted sponsored listings on search engines which we would implement for you.
Call today to discuss your eMarketing needs and a tailor-made way forward: 01554 779919